Collaboration (with colleague Tara Belmont) visual identity, branding, and packaging for concept brand, PureBaby. Simply fresh and pure, no preservatives or processed foods, a brand with babies best nutritional interest in mind.
Focusing on a simple, clean design aesthetic echoing the organic nature of the brand. The color palette was sampled directly from fruits and vegetables and the logo is dynamic, allowing for play with color and illustrated icons that represent the various flavors. Responsive website design provides clean navigation and quick access to detailed information about the brand.